Marketing and Business
Management at Abertay

Learn more about studying Marketing and Business Management, Digital Marketing and Business Management, and Digital Marketing and Events Management.

How it works

See below to watch videos, explore guides and dive into booklets for your Online Open Day.

  • The navigation bar lets you jump straight to the info you want

  • Click Subject for your course and subject content 

  • Chat to current students by clicking the Unibuddy tab 

Most importantly, take your time to get a feel for the Business Management degree(s) you're interested in ... and remember to ask plenty of questions—we're here to help. 


Subject Information - Marketing and Business Management

Choose one of our Chartered Institute of Marketing (CIM) accredited Marketing and Business Management degrees to develop your marketing knowledge and skills for a digital world - and start building towards a career as a professional marketer and manager.

You'll learn how to understand different markets, manage customer relationships and communicate effective brand strategies. 

Using our outstanding industry links, you'll learn how businesses really operate through:

  • Expert guest speakers

  • Projects that tackle real-life business problems (with nationwide organisations such as RBS, BT and Heineken)

  • Work placements and offsite visits

Did you know...? Abertay's Marketing and Business programme achieved 100% student satisfaction in the 2021 National Student Survey (NSS). 

You can choose from the following pathways when you study Marketing and Business Management at Abertay:

  • BA (Hons) Marketing and Business Management

  • BA (Hons) Digital Marketing and Business Management

  • BA (Hons) Digital Marketing with Events Management

Dr Andreea Oniga explains more about Marketing and Business Management pathways at Abertay in the video below. 



How the Course Works

It’s flexible

The great thing about studying Marketing and Business Management at Abertay is you can tailor what you study to suit your own interests and career aspirations. This degree is part of a larger portfolio of 12 courses

The first two years covers a common curriculum, including the basics of accounting, business and marketing, meaning there’s the flexibility to swap between all of or some of the courses depending when you join.

Claire MacEachen, Head of Division for Business, Law and Social Sciences, breaks it down in the video below. 

Information Hub

Dive in. Explore videos, booklets and guides in each section.

Admissions, Entry Requirements, Applying

The Application Process

Watch the videos below to learn more about the application process, and coming to Abertay University from college. 

Preparing to apply: the application and admissions process

Widening participation

Coming to Abertay University from college


UCAS Guides and Booklets

You'll normally apply to university through UCAS: the Universities and Colleges Admissions Service (UCAS). Check out the guides below for information on when and how to apply.

UCAS - Overview of the application process

UCAS – Guide for parents, guardians and carers

UCAS - International undergraduate guide

UCAS – Dos and don’ts of personal statements

UCAS - Study in Dundee


Student Funding: Videos

The Student Awards Agency Scotland (SAAS) is an Executive Agency of the Scottish Government. They assess applications for living costs and bursaries for eligible students studying in the UK.

SAAS - Student funding available in Scotland

SAAS - Funding explained to parents

SAAS - Student funding explained (British Sign Language-BSL version)

SAAS - Can I get SAAS funding? (British Sign Language-BSL version)

Guides and booklets

SAAS - Guide to undergraduate funding

You can also learn more about undergraduate funding on our Undergraduate Student Funding page

International and Study Abroad

Sit back and watch a welcome from Abertay's International Team.

Learn more about:

  • Academic requirements

  • Undergraduate applications

  • Undergraduate tuition fees

  • Tuition fees deposits and payments

  • Student visas

If you apply to Abertay from outside the UK, the International Team will help you every step of the way.



Study Abroad

Keen to study abroad as part of your undergraduate experience? You can do it at Abertay. Find out what's involved by watching the video below. 


Sports at Abertay

Sport and physical activity at Abertay University is as much a part of university life as attending lectures and tutorials. Although a small university, Abertay offers a wide range of clubs from the traditional sports such as rugby and football to the more diverse sports such as dance.

Sports Clubs

Becoming a member of a Sports Club at Abertay is a great way to stay fit, meet new people outside your usual social circles and give you that much-needed downtime after a long day of studying.

We currently have lots of sports clubs supporting many competitive and social teams here at Abertay ranging from traditional team sports such as football and rugby to individual sports such as golf and athletics. 

Learn more about Sports Clubs at Abertay

Campus and City

Go ahead and look inside for videos of our campus, library, halls of residence and about the beautiful and exciting city of Dundee.

Abertay Student Accommodation

Learn more about our range of rooms - from single rooms to double rooms in shared flats. 

All our student rooms have a bed, desk, drawers and plenty of sockets. Some are en suite, depending on what you choose, and wifi is provided. We're here to help you every step of the way.

Check out the presentation below for everything you need to know. 


Video selection of some of our halls and room types:

Parker House (silver room)

Keiller Court (double room)

Please see the Accommodation section of our website for more information.

Campus Tours

Take a tour of our city centre campus and learn more about the university you might be studying at in 2023!


Join Paul and Anna on a tour of our award-winning library. 


City of Dundee

What's so special about Dundee? Find out what Farisai has to say as she visits her favourite places in Scotland's sunniest city.


Modern Dundee

24 Hours in Dundee

Eat, Drink and Shop in Dundee

For more information about living in Dundee, one of the UK's top three most fun places to be a student, check out our Living in Dundee page

Ready to take the next step?

We hope you've found all the information you need to help you apply for an Accounting and Finance degree at Abertay. Remember: you can chat to current students to have your questions answered.

If you're ready to take the next step, you can learn more about making your application to university, registering for UCAS, when to apply, your personal statement and much more.

We'd love to welcome you to Abertay University in 2023! 


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