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Subject Information - Marketing and Business Management
Choose one of our Chartered Institute of Marketing (CIM) accredited Marketing degrees to build your marketing knowledge and skills for a digital world - and start working towards a career as a professional marketer and manager.
You'll learn to understand different markets, manage customer relationships and communicate effective brand strategies.
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Expert guest speakers and strong industry links.
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Projects tackling real-life business problems (with organisations like RBS, BT and Heineken).
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Work placements and offsite visits.
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Chartered Institute of Marketing (CIM) accredited.
Find out more about our marketing degrees in the video: 👇
Flexible Pathway Degrees
The great thing about studying Marketing and Business Management at Abertay is you can tailor what you study to suit your own interests and career aspirations. The course options within the Marketing stream are:
These degrees are part of a larger portfolio of 12 courses. There’s the flexibility to swap between all or some of the courses depending on the subject and when you join us.
The first two years cover a common curriculum, including the basics of accounting, business and marketing. In years three and four you specialise, and focus more on your chosen pathway subject eg: Marketing and Business, or Digital Marketing and Events Management.
Info: Studying at Abertay and Living in Dundee (videos)
What better way to learn about Abertay student life and studying in Dundee than directly from our students? Select a link to choose a video.
👉 Why I chose Abertay: Ellora, Amin, Levente and more
👉 About Abertay and Dundee: Josh and Marc
👉 Being a mature student at Abertay: Rhuari
All about Abertay Degrees
Choosing your Abertay Degree Course
You may know what you want to study already, so select the course from our undergraduate degree course list.
If you don’t know what you want to do, scroll through and see what grabs your attention. It'll feel like you're choosing your future, so start your research early. Find out more on our 'Before you Apply' page.
Don't forget to check the entry requirements
Entry requirements are the qualifications you need to have in order to study the course. They're listed on each of our undergraduate degree pages.
You need to meet these entry requirements, which are also called 'conditions'.
Applying to Abertay
The Application Process
Find out more about about how to apply for an undergraduate degree, what to do if you don't think you're eligible, and coming to Abertay University from college.
Apply through UCAS
Everyone normally applies to university through UCAS: the Universities and Colleges Admissions Service (UCAS). Check out the guides below for information on when and how to apply.
Student Support
We provide high-quality, professional, free non-judgemental advice and guidance. You can bring any enquiry to SEZ and we'll do our best to help you as quickly as we can. Here are just a few ways of many:
Plus, Bell Street Ventures are here if you want to start your own business:
Bell Street Ventures: enterprise training and entrepreneurial skills for students
Undergraduate Student Funding
We have a useful section all about Undergraduate student funding:
For UK students, the funding agency where you live will assess your application for fees, student loans, bursaries, grants etc:
Scotland: saas.gov.uk
England: gov.uk/student-finance
N. Ireland: studentfinanceni.co.uk
Wales: studentfinancewales.co.uk
Our tuition fees for all students and levels of degrees are here.
International Students and Studying Abroad
Our international section is full of useful help and advice for international students, so find out more there or contact our friendly International team - we're here to help you every step of the way.
Ask us anything about:
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International academic requirements.
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Undergraduate applications.
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Undergraduate tuition fees.
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Tuition fees deposits and payments.
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Student visas.
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Living in Dundee...and more!
If you apply to Abertay from outside the UK, the International Team will do our best to help in any way we can.
Studying Abroad
Keen to study abroad as part of your undergraduate experience? You can do it at Abertay for a year, a term or a summer. Find out how to apply to study abroad and what's involved.
Undergraduate Student Guide (aka the prospectus)
Create your very own personalised Abertay Student Guide (aka the Undergraduate prospectus). This gives you loads of information about our degrees, the campus, student life and everything in between.
Student tips, socialising and living in Dundee
Dive into advice from our students, the campus, social life, student accommodation and the vibrant city of Dundee.
Tips from our Students
From study tips to Offer Holder Days, our students have some great advice. Here are a few highlights:
My advice before starting Uni: Rachel
5 Things I wish I knew before starting University: Taylor
Socialising and Student Life
There's a lot of ways to meet people - from student societies and sports clubs to joining the gym and living in student accommodation...
Everyone is nervous when they first arrive, so joining in with the activities on offer will help you squeeze the most out of your time here.
Find out more from Tom about the social life at Abertay
Sports @ Abertay
Sport and physical activity at Abertay University is as much a part of university life as attending lectures and tutorials. We offer a wide range of clubs from the traditional sports such as rugby and football to the more diverse ones such as dance.
Becoming a member of a Sports Club at Abertay is a great way to stay fit, meet new people and give you that much-needed downtime after a long day of studying. Learn more about Sports Clubs here at Abertay.
Student Accommodation
There are lots of student rooms for you to choose from in Parker House, who we partner with. This means you'll get an Abertay-only discounted rent, and live in a modern, purpose-built student residence.
Watch our video about Parker House:
Parker House - Student Room (Silver)
Or go on the virtual tour:
Parker House is close to everything you'll need to have a great student experience. And it's only a few minutes walk from Abertay University.
There are different room types at a range of prices, and all are en-suite. Find all the details on the Student Rooms and Halls page.
Visit the Accommodation section of our website for full details.
Take a Campus Tour
Take a tour of our city centre campus and learn more about the university you might be studying at in the future!
Living in Dundee
Why is Dundee such a great place to be a student? Find out what Farisai has to say as she visits her favourite places in Scotland's sunniest city.
For more information about living here, including just how affordable Dundee can be, check out our Living in Dundee page.
Ready to Apply?
We hope you've found all the information you need to help you apply for your undergraduate degree here at Abertay. Remember: you can chat to our current students to find out all about being here.
If you're ready to take the next step, register for UCAS and start your Abertay application process. Plus if you are able to come and visit, here are all the details about our in-person open days.
We'd love to welcome you to Abertay University here in Sunny Dundee!
