Why study Digital Marketing and Business Management?
Start building your future as a highly effective marketer and manager. From viral videos to influencers promoting their favourite products, you've seen and shared the work of digital marketers. Develop your marketing expertise and business skills for the digital era.
It’s a great way to start building your career. You’ll cover topics such as social media marketing, brand management, market research and creative design, with a focus on solving contemporary business problems.
You’ll cover topics like social media marketing, business strategy and market research - developing your marketing skills alongside business management.
Outstanding work placements and study abroad options
Focussed squarely on employability, there's an option to go on a work placement and gain valuable industry experience, or you can choose to study overseas.
Using our outstanding industry links, you’ll discover how businesses really operate through:
Learn how to use data to get a deep understanding of consumers and create engaging marketing strategies across digital platforms. At the same time, you'll cover all the different business functions, and gain an appreciation of how closely business and marketing decisions intertwine.
Successfully completing the course takes you partway towards a professional CIM qualification. All of this enhances your CV so you'll be work-ready when you graduate. Our marketing students graduate with a passion for innovation, teamwork, creative thinking and the ability to solve real-world business challenges.
You can tailor your studies to suit your interests and career plans. This flexible degree is part of a larger portfolio of 12 courses covering business, accounting and marketing.
Abertay is widely regarded as THE place to come for high quality teaching. But don't take our word for it:
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Scotland's Top Modern University - Student Satisfaction (National Student Survey 2023).
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UK University of the Year 2021 - Teaching Quality (The Times/Sunday Times Good University Guide).
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UK Top 10 - Student Satisfaction & Teaching (Guardian Good University Guide 2021).