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Duration of programme: 4 years (where students join the programme in year 1); for Stage 2 entry you will follow the Marketing and Business Management degree programme. For Stage 1 entry you will follow the new BA with Honours Marketing programme.
Award on successful completion: Bachelor of Arts with Honours
Location of delivery: Abertay University, Bell Street, Dundee
Accreditation: Accreditation from the Chartered Institute of Marketing
Composition of the programme: 120 SCQF (Scottish Credit and Qualifications Framework) credits in each academic year, delivered mostly in modules of 20 credits each, with 60 credits taken in term 1, and 60 credits in term 2 each year. A 40-credit independent dissertation is included in the final year.
Contact hours and workload: Each academic year typically requires 1200 hours of student effort; on average across the 4 years of this programme, 23% of that time is in lectures, seminars and similar activities; the remainder is independent study.
Assessment methods: A variety of assessment methods are used, which include portfolios, commercial reports and pitches, class tests, exams, coursework and presentations.
Academic staff: This programme is delivered principally by staff in the Dundee Business School in the Faculty of Design, Informatics and Business. Staff profiles can be viewed at https://www.abertay.ac.uk/academic-faculties-and-graduate-school/faculty-of-design-informatics-and-business/
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Core modules in the programme |
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Business Skills |
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Business Data |
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Introduction to Marketing |
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Managing People & Processes |
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Professional Skills Development |
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Operations Management |
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Services Marketing |
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Marketing Influence and Perception |
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Digital and Social Media Marketing |
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Business In Action |
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Consumer Behaviour and Customer Experience |
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Public Relations and Corporate Affairs |
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Marketing Communications and Design |
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Event Marketing |
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Final Year Project |
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Contemporary Issues |
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Contemporary Marketing Strategy |
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Global Branding |
Developments in the discipline
This programme must change over time based on new developments within the field of marketing and business.
This is particularly likely in areas such as the use of technology for information sharing, technological change in relation to business need and organisation, and the impact of globalisation on marketing and business.