BA with Honours in Business Management with Analytics – 2026 entry

Duration of programme: Standard 4 years, (where students join the programme in year 1); Stage 2 entry only for 2026 entry

Award on successful completion: Bachelor of Arts with Honours 

Location of delivery: Abertay University, Bell Street, Dundee 

Composition of the programme: 120 SCQF (Scottish Credit and Qualifications Framework) credits in each academic year, delivered mostly in modules of 20 credits each, with 60 credits taken in term 1, and 60 in term 2 each year.   

Contact hours and workload: Each academic year typically requires 1200 hours of student effort; on average across the 4 years of this programme, 21% of that time is in lectures, seminars and similar activities; the remainder is independent study. 

Assessment methods: Assessment combine a range of traditional and innovative approaches: portfolio projects, presentations, examinations, groupwork, simulation and at work assessments are all used in this programme. 

Academic staff: This programme is delivered principally by staff in the Dundee Business School in the Faculty of Design, Informatics and Business. Staff profiles can be viewed at https://www.abertay.ac.uk/academic-faculties-and-graduate-school/faculty-of-design-informatics-and-business/ 

Core modules in the programme: 

  • Business Analytics

  • People, Planet, Profit

  • Theory and Practice in HRM

  • Project Management

  • Predictive Analytics

  • Digital Business Strategy

  • Marketing 

  • Business Ethics in Society 

  • Strategic Management

  • Managing Change

  • Operations Management

Other modules that may be offered, but are subject to change over time: 

  • Introduction to Marketing

  • Human Resources Management

  • Legal Systems & Methods

  • Tax

  • Corporate Finance

  • Financial Markets

  • Public Policy 

  • Work Placement

  • Entrepreneurship and Business Start-up

  • Managing across cultures

  • Future of Work

  • Investment & Portfolio Management

  • World Trade & Export

  • Contemporary Issues

  • International Business & Management

Developments in the discipline: This programme will change over time on the basis of new developments within the world of business and management. This is particularly likely in areas such as the use of technology and globalisation. 

This degree programme is no longer provided from Stage 1 from academic year 2026 and will be phased out of the business school portfolio. 

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