Terms & Conditions

Course Title

Duration of programme: 4 years (where students join the programme in year 1)

Award on successful completion: Bachelor of Arts with Honours

Accreditation: TBC

Location of delivery: Abertay University, Bell Street, Dundee

Composition of the programme: 120 SCQF (Scottish Credit and Qualifications Framework) credits in each academic year, delivered mostly in modules of 20 credits each, with 60 credits taken in term 1, and 60 credits in term 2 each year.

Contact hours and workload: Each academic year typically requires 1200 hours of student effort; on average across the 4 years of this programme, 23% of that time is in lectures, seminars and similar activities; the remainder is independent study.

Assessment methods: : A variety of assessment methods are used, which include portfolios, commercial reports and pitches, class tests, exams, coursework and presentations.

Academic staff: This programme is delivered by staff of the Division of Accounting, Business and Management in the School of Business, Law and Social Science. Staff profiles can be viewed at https://www.abertay.ac.uk/staff-search

Core modules in the programme:

  • Introduction to Accounting
  • Introduction to Marketing
  • Managing People & Ideas
  • Digital Marketing
  • Project Management
  • Cases in Events
  • Digital Business Strategy
  • Fundamentals of Event Management
  • Business Analytics
  • Predictive Analytics
  • Event Marketing
  • Live Event Project
  • Strategic Marketing
  • Digital PR
  • Responsible Events Management

Other modules that may be offered, but are subject to change over time:

  • Introduction to Human Resources
  • Nature of Management
  • Legal Systems & Methods
  • People Planet Profit
  • Theory and Practice in HRM
  • Media and the Digital Society
  • Work Placement
  • Customer Relationship Management
  • Marketing Communications & Design
  • Market Intelligence & Consumer Behaviour
  • Business and Environmental Sustainability
  • Entrepreneurship & Business Start-up
  • Computational Analytics
  • Contemporary Issues in Business
  • World Trade & Export
  • Contemporary Issues
  • Brand Management

Developments in the discipline: This programme will change over time on the basis of new developments within the field of digital marketing and events management. This is particularly likely in areas such as the use of technology for information sharing, technological change in relation to business need and organisation, and the impact of globalisation on marketing and business.

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