Terms & Conditions

BA with Honours in Digital Marketing and Business Management – 2023 entry

Duration of programme: 4 years (where students join the programme in year 1)

Award on successful completion: Bachelor of Arts with Honours

Accreditation: TBC

Location of delivery: Abertay University, Bell Street, Dundee

Composition of the programme: 120 SCQF (Scottish Credit and Qualifications Framework) credits in each academic year, delivered mostly in modules of 20 credits each, with 60 credits taken in term 1, and 60 credits in term 2 each year.

Contact hours and workload: Each academic year typically requires 1200 hours of student effort; on average across the 4 years of this programme, 23% of that time is in lectures, seminars and similar activities; the remainder is independent study.

Assessment methods: : A variety of assessment methods are used, which include portfolios, commercial reports and pitches, class tests, exams, coursework and presentations.

Academic staff: This programme is delivered by staff of the Division of Accounting, Business and Management in the School of Business, Law and Social Science. Staff profiles can be viewed at https://www.abertay.ac.uk/staff-search

Core modules in the programme:

  • Introduction to Accounting
  • Introduction to Marketing
  • Managing People & Ideas
  • Digital Marketing
  • Project Management
  • Researching Business & Innovation
  • Digital Business Strategy
  • Market Intelligence & Consumer Behaviour
  • Business Analytics
  • Predictive Analytics
  • Computational Analytics
  • Marketing Communications & Design
  • Brand Management
  • Strategic Marketing
  • Digital PR
  • Customer Relationship Management

Other modules that may be offered, but are subject to change over time:

  • Introduction to Human Resource Management
  • Nature of Management
  • Legal Systems & Methods
  • Theory and Practice in HRM
  • People, Planet, Profit
  • Media and the Digital Society
  • Work Placement
  • Entrepreneurship & Business Start-up
  • Future of Work
  • Ethical Business in Society
  • Advanced Professional Practice
  • Strategic Management
  • Operations Management and Business Redesign
  • Managing Change

Developments in the discipline: This programme will change over time on the basis of new developments within the field of digital marketing and business. This is particularly likely in areas such as the use of technology for information sharing, technological change in relation to business need and organisation, and the impact of globalisation on marketing and business.

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