The Data Lab, Scotland's Innovation Centre for Data and AI, has three fee-paying scholarships for this MSc for 2024-25. The scholarship covers course fees, which are paid directly to the University. Eligibility conditions apply.
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Learn to design and interrogate AI systems with a clear understanding of human behaviour. With the dependence on digital automation and remote working greater than ever, there's a huge demand for professionals with skills in Artificial Intelligence (AI) and User Experience (UX).
We're the first UK university to offer a Master's degree bringing together AI, UX Research and Applied Psychology. As well as gaining a thorough understanding of Data and AI techniques, you'll explore theoretical concepts with practical applications.
We teach you how to:
Apply Psychology and AI principles.
Enrich the design of AI solutions through good practice UX.
Use Data, AI and Applied Psychology to inform the design of prototypes.
Using data and AI to acquire deeper insights into human behaviour and psychology, you'll also focus on the ethical responsibilities of developing AI applications.
This course has a practical focus, and features projects and group work as well as work placements where possible.
When you graduate, you’ll have a solid grounding in Data and AI techniques along with specialist knowledge and skills in Psychology and UX. Our aim is to create the next generation of AI talent, who recognise the role of human behaviour in technology use. Both the UK and Scottish Governments have urgently called for an increase in Data and AI skills, and the need for talented AI professionals at all levels is growing every year.
To apply you’ll need scripting expertise and an undergraduate degree in Engineering, Computing, Game Design and Development, Physical, Natural, Life or Biological sciences.
Check out Keeley and Veronika's stories - both graduated from the MSc Applied AI and UX in 2023 and were recipients of the DataLab Scholarship.
Keeley completed an MSc in Applied Artificial Intelligence and User Experience and was the recipient of a scholarship from the Data Lab
Full-time on campus students will complete the degree in one year: The academic year consists of three terms with the Master's project module completed in term 3.
Part-time on campus students will complete the degree in two years: Year 1 consist of two terms, and Year 2 of three terms with the Master's project module completed in the final term.
The Master’s project is an independent research project under guidance of supervisors.
Most modules will be assessed through practice-based coursework. This includes project work and student-led presentations as well as workplace-simulation group projects. Some modules use a mixture of coursework and formal examination.
AI and UX: Strongly practice-based, making use of assessment by project and professional discussions.
Data science: Lab-based practicals and workplace simulation group project.
Psychology modules: Assessed through project-based work, with emphasis on research design and analyses.
Lectures may be used to present key concepts, theories and techniques. Tutorials and laboratory-based activities increase your understanding of the subject and develop your competence and confidence in technological and theoretical work.
Throughout your course, you’ll be required to actively participate in group work, discussions, seminars, and private study.
The taught course will be assessed using a combination of written coursework, presentations, examinations and portfolios, with a written dissertation at MSc level.
Applicants should have a minimum of a lower second-class (2:2) honours degree in Anatomy & Physiology, Biology and Biological Sciences, Chemistry, Computing, Engineering, Game Design, Maths, Physics or Psychology (i.e. Physical, Natural, Life, Biological or Psychological Sciences). The course is designed for students with some experience of scripting.
Applicants who did not cover the appropriate subjects during their degree will be considered if they have relevant industry experience.
An introduction to data science and the typical data life cycle. You will gain the fundamental understanding and knowledge of the tools underpinning data science in light of rapid technological changes. Discover real-world problems and challenges involving the use of data in industry, science, and the public sector.
We will give you the knowledge and skills to investigate UX in the context of human-centred data science. You will design a data-driven experiment to investigate human behaviours and understand the process of selecting and capturing pertinent data to answer specific questions.
Learn how psychology works as a science and participate in experiments that deepen your understanding. You will develop a critical understanding of the major topics, empirical research, theoretical and formal approaches in human psychology and how these apply to the development of AI.
Gain AI specialist knowledge and skills so you can develop user-facing solutions that demonstrate your understanding of human behaviours. You will develop a user-facing AI solution, by evaluating and selecting the optimal ML/AI technique.
This helps to consolidate your knowledge of applied analytics so you can analyse human behaviours and UX, based on case studies. These case studies will highlight the limitations of the state of the art, or novel use of the latest theories and technologies.
You will gain a critical and comprehensive understanding of the main factors that create diversity in human behaviour and how this diversity is studied. This includes evaluating the main theoretical approaches to human development and individual differences. Assess how biology and the environment shape the development of human behaviour.
Select, plan, conduct and write up a research-based investigation for the Masters Project. The project will include the selection of appropriate research and experimental methods, the collection and analysis of data/information and the evaluation and communication of findings. The result is a solution appropriate to the project aims and a dissertation.
Learn more about Abertay's English language requirements, as well as visa information.
Explore English language requirements for entry to Abertay University.
All the information you need about visa requirements for studying here at Abertay University.
The course fees you'll pay and the funding available to you depends on factors such as your nationality, location, personal circumstances and the course you are studying. Visit the links below and scroll down to find the Postgraduate section.
Find out about grants, bursaries, maintenance loans and living costs in our postgraduate taught fees and funding section.
This £1,000 award is open to all prospective new postgraduate students from England, Wales and Northern Ireland.
This £3,000 award is open to all prospective new international postgraduate students at Abertay University.
A fully funded fee scholarship available for those applying for the Applied Artificial Intelligence & User Experience MSc, and the MSc Fintech.